FROM SUMMER SIDE-HUSTLE TO MULTI 6-FIGURE BUSINESS RENTING ROLLER SKATES
THIS IS THE ROLLER RINK, REIMAGINED.
How A First-Time Business Owner Built A Multi Six-Figure Roller Skate Rental Business By Transforming Empty Mall Retail Spaces.
brands that roll with us
We've delivered memorable skating experiences in partnership with some of the world's top brands.
In 2021 my then girlfriend (now wife) and I started renting roller skates out of a shipping container in Toronto.
In our first summer, we brought in over $100,000.
We sold through all of our skates at the end of that first summer, thinking it was a one-off summer project.
Then something happened that changed our lives.
We were approached by a mall to transform a rooftop parking lot into a summer roller rink. This was the start of our new business model working with malls to turn their empty spaces into pop-up roller rinks.
Fast forward to today and we've welcomed over 100,000 skaters, opened 15+ pop-up locations and worked with some of the biggest brands in the world, delivering memorable skate experiences to the communities that skate with us.
Then something happened that changed
our lives.
We were approached by a mall to transform a rooftop parking lot into a summer roller rink. This was the start of our new business model working with malls to turn their empty spaces into pop-up roller rinks.
Fast forward to today and we've welcomed over 100,000 skaters, opened 15+ pop-up locations and worked with some of the biggest brands in the world, delivering memorable skate experiences to the communities that skate with us.
The results speak for themselves:
First weekend: $8,000 revenue from a 20ft shipping container
Best ever month: Oshawa Centre pop-up: $101,000
5-year monthly average: $30,000-$40,000 per month, with minimal overheads and low rent
The Win-Win Opportunity Nobody's Talking About
The rise of e-commerce and online shopping means that the retail landscape has changed. People are buying online and going to malls less. This presents a massive opportunity, in the form of empty retail spaces.
Major retails and thousands of stores have closed in recent years.
Sears, JCPenney, Bed Bath & Beyond and more - all gone. Leaving behind massive 20,000-60,000 sq ft spaces that mall owners are desperate to fill.
Here's what mall owners will do to fill these spaces:
Accept below market rent
Cover some marketing costs
Give you prime locations
Extend your lease when you perform
Mall owners actively seek businesses like this out and even help to promote you. Why? Because foot traffic benefits their properties. High foot-traffic equals busy malls and busy malls equals premium tenants.
The Win-Win Opportunity Nobody's Talking About
The rise of e-commerce and online shopping means that the retail landscape has changed. People are buying online and going to malls less. This presents a massive opportunity, in the form of empty retail spaces.
Major retails and thousands of stores have closed in recent years.
Sears, JCPenney, Bed Bath & Beyond and more - all gone. Leaving behind massive 20,000-60,000 sq ft spaces that mall owners are desperate to fill.
Here's what mall owners will do to fill these spaces:
Accept below market rent
Cover some marketing costs
Give you prime locations
Extend your lease when you perform
Mall owners actively seek businesses like this out and even help to promote you. Why? Because foot traffic benefits their properties. High foot-traffic equals busy malls and busy malls equals premium tenants.
THE FOMO EFFECT
Our business model is no different than Spirit Halloween. We set up, we pop-up for 6-8 months and then we move to the next location.
This pop-up model creates urgency, scarcity and leaves people with the fear of missing out (FOMO) if they don’t book before the pop-up closes.
The best part, all you need is a flat, smooth surface. Everything else from your counters, to walls and lights are super portable. Meaning we can set up in less than a week at a new location.
THE FOMO EFFECT
Our business model is no different than Spirit Halloween. We set up, we pop-up for 6-8 months and then we move to the next location.
This pop-up model creates urgency, scarcity and leaves people with the fear of missing out (FOMO) if they don’t book before the pop-up closes.
The best part, all you need is a flat, smooth surface. Everything else from your counters, to walls and lights are super portable. Meaning we can set up in less than a week at a new location.
Why This Business Model Crushes Everything
Else in 2026
Landlords Become Your Sales Team - Mall owners actively seek businesses like this out and even help to promote you. Why? Because foot traffic benefits their properties. High foot-traffic and fun malls equals full malls.
Recession-Resistant Revenue - People always need entertainment, especially affordable family-friendly activities.
Viral Marketing Effect - Every customer becomes free advertising when they post skating content.
Built-In FOMO - Because each pop-up is temporary, people show up. Scarcity drives urgency.
Scalable Without Complexity - Add new locations using the same system. No new learning curve. No additional overhead complexity.
How Much Money Can You Actually Make?
Every market and operator is different, so we cannot guarantee a certain number. That being said, we’ve share some of our own, real numbers below, to help paint a picture of the opportunity that exists:
Part-Time Weekend Operation:
100 customers × $25 per person average = $2,500 per day
3 days per month = $7,500 monthly revenue
Operating costs: $2,200
Monthly profit: $5,300
Serious Multi-Day Schedule:
150 customers × $28 average (with upsells) = $4,200 per day
8 days per month = $33,600 monthly revenue
Operating costs: $8,400
Monthly profit: $25,200
Multiple Location Empire:
2 locations running simultaneously
Combined monthly profit: $42,000+
Annual income: $500,000+
These are conservative numbers based on actual P&L statements from SUSO locations.
OUR 5-YEAR MONTHLY AVERAGE IS $30,000-$40,000 PER MONTH
past pop up LOCATIONS
The Anti-Franchise Business Model
WE BELIEVE BUSINESS OWNERSHIP SHOULD BE INCLUSIVE, NOT EXCLUSIVE.
That's why we're reimagining a new type of business model. One that is online-first. By delivering a business-in-a-box blueprint, training and support entirely online, we can offer a new kind of win-win partnership at a fraction of the traditional cost.
After 5 years of experience, we have created this business in-a-box model so that you can copy and paste the same system in your community.
You don’t need prior business experience, at least we didn’t. But you do need to be willing to put in the work.
Traditional Entertainment Franchise:
Average franchise fee: $25,000-$50,000
Ongoing Royalties: 6-8% of revenue forever
Territory Restrictions: Extremely limited
Support: Generic cookie-cutter system
SUSO Partner Program:
Consultation Fee: Less than $5,000 for everything we have to offer
Ongoing Fees: Zero royalties ever
Territory Rights: set up wherever you want
Support: Direct access to the system creator and support
You're getting our system for 85% less than the average franchise fee. And you'll own 100% of the business you start.
SIMPLE, STRAIGHT-FORWARD PRICING
Other Costs to Consider
Like any new business, there is of course other costs to consider,
below is a list of some of the larger ticket items:
Setting up your business entity
Obtaining insurance
Purchasing roller skates and protective gear
Rink walls and other design elements in your space - check-in area, seating area, lighting
Cash flow for staff wages, marketing and other
These are things we can help guide you on!
Other Costs to Consider
Like any new business, there is of course other costs to consider,
below is a list of some of the larger ticket items:
Setting up your business entity
Obtaining insurance
Purchasing roller skates and protective gear
Rink walls and other design elements in your space - check-in area, seating area, lighting
Cash flow for staff wages, marketing and other
HERE'S WHAT YOU'LL GET
Get instant access to the complete SUSO Partner Program and book your call with the Founder of SUSO Skate Co.
for a one-time investment of:
$945
(Full Access. Lifetime Ownership. One-Time Investment.)
Book your call here
Step 1: Answer the questions
Step 2: If you're qualified, you can book a call. (If not, you'll be redirected to another page)
Step 3: Qualified applicants get invited on a 30minute discovery call
Step 4: If it’s a right fit for you and us, we move to the next steps
Step 5: You open your first location
Try It Risk-Free –
100% Money-Back Guarantee
If you don’t feel a significant reduction in your anxiety after completing the course, I’ll give you a full refund, no questions asked. You have 30 days to see results, or your money back.
Is This For You?
This IS For You If...
You're ready to build a real brand, not just another generic fashion label
You want to create something meaningful that customers actually connect with
You're willing to put in the work during the first 6 weeks to set up your foundation
You believe in providing genuine value and building emotional connections
You're coachable and ready to follow a proven system
You want to leverage brand meaning instead of competing on price
You're excited about building a brand with lasting cultural impact
You have creative vision but need clear direction
You're tired of watching others succeed while sitting on the sidelines
You understand that success requires implementation, not just information
This is NOT For You If...
You're looking for a "get rich quick" scheme with zero effort
You want to build a cheap product line with no brand meaning
You're not willing to invest time in the first 6 weeks to set up properly
You prefer to "figure it out yourself" rather than follow proven systems
You're looking for overnight success without putting in the work
You're not interested in building a real, sustainable brand
You're not willing to learn and adapt as the market changes
You want to cut corners and compromise on quality
You're not ready to take action and implement what you learn
The information found on this page is not intended as an offer to sell, or the solicitation of an offer to buy. It is for informational and illustrative purposes only.
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DISCLAIMER: The sales figures stated on this landing page are for illustrative purposes only. Please understand these results are not typical. We do not imply that you will be able to replicate or duplicate these results. We are using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk, as well as massive and consistent effort and action. If you are not willing to accept that, please do not invest in starting your own business.
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